Be a sexy
B2B brand
ABOUT
Too many B2B brands are full of features, facts and figures - but they lack a story, personality and a compelling pitch.
I'm here to change that. Together with you.
The human brain is just not made for information overload or boring presentations. Instead, there's a recipe for communication every brain loves. My proven process is based on neuroscience, somatic leadership and my 20+ years experience in B2B branding. Let's create a brand that is sexy for the brains of your customers!
Excellence. Results.
Great execution is always based on great strategy.
A selection of past projects I realized for clients. Brand Strategy, Storytelling, Brand Design, Purpose, Vision & Mission, Values, Positioning, Leadership Development.
Hello!
My name is Tom Loest.
I help leaders define their brand identity so they can communicate a clear vision, attract top talent and stand out in the marketplace.
Using neuroscience and somatic leadership I co-create solutions that leave a deep and lasting impact so my clients can focus on internal and external growth.
English and German.
Remote and on site.
Prof. Dr. Christian Duncker
“Tom Loest is a neuromarketing pioneer who helped us establish the brand university of applied sciences Hamburg."
Ingo Köhler, Ex-CEO Kellogg's Germany
"With Tom's background in psychology and neuroscience he offers unique insights and actionable strategies for growing both brand and business."
Vincent Kobesen, Ex-CEO PTV GROUP
“Since I became CEO and started the rebranding process with Tom, our company valuation grew from 40 to 300 Million Euro, in only five years."
Understand the brain, address their pain, show their gain.
Education
Psychologist
University of Bremen, Germany
LEAD Corporate Innovation Certificate
Stanford University
Experience
Founder, scaling, exit branding agency red pepper, Germany (12 years)
Vice President Business Development and Corporate Marketing, Member of the Management Board, PTV Group (4 years)
Traveling around the world through 30 countries (2 years)
Consulting and Coaching Practice (5 years)
Trainings
Business Coach, dvct certified
Change Practitioner, PROSCI certified
Strategyzer Business Model Innovation Bootcamp with Alexander Osterwalder
Neuroscience of Change, Coaches Rising
Power of Embodied Transformation, Coaches Rising
PowerMBA
Life
Born 1976 in Germany, living in Canada. Father of four. Loving playing the piano, traveling, food and meeting inspiring people.